Veo Technologies ApS (“we”, “Veo” or “Company”) is offering you (“you” or the “Referrer”) the opportunity to refer friends via a Referral Program (“Program”) offered on the web site located at veo.co (the “Site”).
1. Binding Agreement. By using the Site or participating in the Program, you are bound by these Terms and Conditions (“Terms”) and indicate your agreement to them. All of the Company's decisions are final and binding.
2. Privacy. The personal information collected, processed and used as part of the Program will be used in accordance with Company’s Privacy Statement, which is available at veo.co/privacy.
3. How the Program Works. You must be at least 18 years old to participate in the Program. Upon your enrollment in the Program you will receive your referral link for you to share with clients, friends and family ("Friends"). Purchases using your referral link are tracked and allow your referred Friends to receive a discount on a Veo camera. By using your referral link to purchase a Veo camera, your friend will receive the discount applicable to the currency used at the time of purchase: $50/€50/£50/A$50/350DKK per camera. The referral discount is valid on a Veo camera when purchased together with a 1 year or 2 year Team, Club or Enterprise subscription. It is not valid on any camera accessories or subscription services, and cannot be combined with any other discounts or offers. Purchases that are not made through your referral link are not considered valid referrals. If a Friend purchases using any other link or method, the registration will not count as a valid referral and the Referrer will not earn any credit or incentive from that purchase. If a Friend returns or cancels purchase, that purchase will no longer count as a valid referral.
4. Restrictions. Referrers cannot refer themselves or create multiple, fictitious or fake accounts with the Company or participate in the Program as "Friends". No user may use the Program to violate any law, infringe or violate the rights of any third party, or otherwise act in a manner that is deemed harassing, harmful, illegal, hateful, obscene or outside the spirit and intent of the Program. In addition, you may not (i) tamper with the Program, (ii) act in an unfair or disruptive manner, or (iii) use any system, bot or other device or artifice to participate or receive any benefit in the Program. CAUTION: ANY ATTEMPT TO DELIBERATELY DAMAGE OR UNDERMINE THE LEGITIMATE OPERATION OF THE PROGRAM MAY BE IN VIOLATION OF CRIMINAL AND CIVIL LAWS. SHOULD SUCH AN ATTEMPT BE MADE, THE COMPANY RESERVES THE RIGHT TO SEEK REMEDIES AND DAMAGES (INCLUDING ATTORNEY FEES) TO THE FULLEST EXTENT OF THE LAW, INCLUDING CRIMINAL PROSECUTION.
Employees of the Company or any of its or their subsidiaries, affiliates or promotional agencies and members of their immediate families and households are not able to participate. You may not participate in the Program where doing so would be prohibited by any applicable law or regulations and you are not eligible to participate if you reside in a country or jurisdiction that is the target of U.S., EU, UK or United Nations comprehensive trade sanctions (e.g., Crimea, Donetsk and Luhansk regions of Ukraine, Cuba, North Korea, Iran and Syria, as such list may be amended).
5. Rewards. By making a valid referral, you will receive a reward valued at $50. Rewards will be provided in the form of a prepaid Visa gift card 7 days after the Company has received the payment from your Friend. To receive your rewards you must fill out a tax form, which will be provided to you by the Company upon enrollment in the program. Restrictions may apply and rewards are subject to the card issuer’s terms and conditions. Rewards are subject to verification. The Company may delay a reward for the purposes of investigation and verification. The Company may also refuse to verify and process any transaction Company deems, in its sole discretion, to be fraudulent, suspicious, in violation of these Terms, or it believes will impose potential liability on Company, its subsidiaries, affiliates or any of their respective officers, directors, employees, representatives and agents. Company reserves the right to substitute a reward of equal or greater value at any time in its sole discretion. If you are removed from the Program for any reason, your rewards will be forfeited.
Unless otherwise stated, rewards have no monetary value and may not be redeemed for cash. They are not transferable and may not be auctioned, traded, bartered or sold.
6. You Must Disclose Your Relationship With Company. Every time you post or send your referral link, you must tell people that you earn a reward if they use your referral link to make a purchase. You must at all times comply with the Veo Social Media Disclosure Guidelines attached to these Terms. Telling people that you earn a reward is a legal requirement. Failure to comply may result in losing your reward and your removal from the Program and may be a violation of laws enforced by the Federal Trade Commission. You can use the language provided in the Veo Social Media Disclosure Guidelines or can simply say: "I get an incentive if you make a purchase using my link.”
7. No Side Promotion. Stick With The Referrals. You must not conduct your own promotion in connection with the Program or referrals. Any communications you make available about the Program must be limited to referring people to the Program. You agree that you will not participate in this Program in a threatening, abusive, illegal or unsportsmanlike manner.
8. Liability. YOU UNDERSTAND AND AGREE THAT THE RELEASED PARTIES (DEFINED BELOW) SHALL NOT BE LIABLE TO YOU FOR ANY DIRECT, INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR EXEMPLARY DAMAGES, INCLUDING, BUT NOT LIMITED TO, DAMAGES FOR LOSS OF PROFITS, GOODWILL, USE, DATA OR OTHER INTANGIBLE LOSSES (EVEN IF THE COMPANY WAS ADVISED OF THE POSSIBILITY OF SUCH DAMAGES). By participating in the Program, you agree to defend, indemnify, release and hold harmless the Company, Extole, Inc., as the provider of the referral service, and their respective parent companies, affiliates and subsidiaries, together with their respective employees, directors, officers, licensees, licensors, shareholders, attorneys and agents including, without limitation, their respective advertising and promotion entities and any person or entity associated with the production, operation or administration of the Program (collectively, the "Released Parties"), from any and all claims, actions, demands, damages, losses, liabilities, costs or expenses caused by, arising out of, in connection with, or related to the Program (including, without limitation, any property loss, damage, personal injury or death caused to any person(s)) and/or the awarding, receipt and/or use or misuse of any benefit in the Program. To be clear, the Released Parties shall not be liable for any technical errors or malfunctions, data theft or corruption, any printing or typographical error, or any damage to any computer system resulting from participating in, or accessing or downloading information in connection with the Program. The Released Parties shall not be liable to any users for failure to supply any advertised benefit, by reason of any acts of God, any action or request by any governmental or quasi-governmental entity (whether or not valid), or any other activity or action that is beyond any of the Released Parties’ control. TO THE FULLEST EXTENT POSSIBLE BY LAW, THE RELEASED PARTIES’ MAXIMUM LIABILITY ARISING OUT OF OR IN CONNECTION WITH THE PROGRAM, REGARDLESS OF THE CAUSE OF ACTION (WHETHER IN CONTRACT, TORT, BREACH OF WARRANTY, OR OTHERWISE), WILL NOT EXCEED $100/€100/£100.
9. Disclaimer of Warranties. YOU EXPRESSLY UNDERSTAND AND AGREE THAT: (A) THE PROGRAM IS PROVIDED ON AN "AS IS" AND "AS AVAILABLE" BASIS AND THE COMPANY EXPRESSLY DISCLAIMS ALL WARRANTIES, CONDITIONS AND TERMS OF ANY KIND, WHETHER EXPRESS OR IMPLIED BY STATUTE, COMMON LAW OR CUSTOM, INCLUDING, BUT NOT LIMITED TO, WARRANTIES AS TO PRODUCTS OR SERVICES OFFERED THROUGH THE USE OF THE PROGRAM, IMPLIED WARRANTIES OF MERCHANTABILITY, SATISFACTORY QUALITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT; (B) THE RELEASED PARTIES MAKE AND GIVE NO WARRANTY THAT (i) THE PROGRAM WILL MEET YOUR REQUIREMENTS, (ii) THE PROGRAM WILL BE UNINTERRUPTED, TIMELY, SECURE, OR ERROR-FREE, AND (iii) THE QUALITY OF ANY PRODUCTS, SERVICES, INFORMATION, OR OTHER MATERIAL OBTAINED BY YOU THROUGH THE PROGRAM WILL MEET YOUR EXPECTATIONS, AND (C) ANY MATERIAL DOWNLOADED OR OTHERWISE OBTAINED THROUGH THE USE OF THE PROGRAM IS ACCESSED AT YOUR OWN DISCRETION AND RISK, AND YOU WILL BE SOLELY RESPONSIBLE FOR ANY DAMAGE TO YOUR COMPUTER SYSTEM OR MOBILE DEVICE OR LOSS OF DATA THAT RESULTS FROM THE DOWNLOAD OR USE OF ANY SUCH MATERIAL.
10. Bulk Distribution ("Spam"). Each Referrer is the actual sender of the emails sent in connection with the Program and must comply with applicable law. Referrals must be created and distributed in a personal manner that is appropriate and customary for communications with friends, colleagues and family members. By submitting any email address as part of the Program, the Referrer represents that he/she has the appropriate permission and consent. Bulk email distribution, distribution to strangers, or any other use of the services described herein in a manner that is not promoted is expressly prohibited and may be grounds for immediate termination and further legal action. The Company has no obligation to monitor the Program or any communications; however, the Company may choose to do so and block any email messages, remove any such content, or prohibit any use of the Program. Referrers who do not comply with the law, including anti-spam laws, are obligated to indemnify the Program Entities against any liabilities, costs and expenses it incurs as a result of such spam.
11. Sign-In Credentials. You are responsible for maintaining the confidentiality of any sign-in credentials and are fully responsible for all activities that occur through the use of them. You agree to notify the Company immediately if you suspect unauthorized access to your account. You agree that the Company will not be liable for any loss or damage arising from unauthorized use of your credentials.
12. Right to Cancel, Modify or Terminate. We reserve the right to cancel, modify or terminate the Program at any time for any reason. We reserve the right to disqualify any individual at any time from participation in the Program if he/she does not comply with any of these Terms or if we believe a user has engaged in fraud or the violation of law or regulation.
13. Reward redemption. Referrers are responsible for all tax liability, if any, arising from participation in the Program including the redemption of earned rewards. You will be responsible for the reporting of any income tax benefits, if applicable, and the payment of any taxes arising as a result.
Exhibit A
Veo Endorsement Disclosure Guidelines
We hope you are loving your Veo camera! These guidelines apply if you have been engaged by Veo to promote its products, including as a brand ambassador, or if you received your Veo product for free or at a discount and you choose to promote Veo’s products in social media or in other public facing comments, including on your own website or blog. In either case, you must disclose your relationship with Veo, or that you received product for free or at a discount. These guidelines explain your disclosure obligations, including how to make appropriate disclosures, and they must be followed at all times.
WHEN MUST I DISCLOSE?
If you receive payment, incentives, discounts or free items from Veo or a third party on behalf of Veo and you post or share content that promotes Veo or a Veo product or service. This includes on your own website or blog and if you promote Veo offline.
WHAT SHOULD I SAY TO MAKE THE DISCLOSURE?
- Do: Use plain language and tell people as clearly as possible that you received a payment or other incentive from Veo along with the nature of your relationship with Veo (e.g., whether you were paid, whether you received something for free, etc.).
- Do: If an explanatory sentence doesn't work based on where you are posting (e.g., Twitter), you may use a hashtag that is appropriate for your situation, such as #ad, #sponsored, or #freeproduct at the beginning of the post instead.
- Do: Feel free to use your own voice, e.g. “We’ve partnered with Veo to tell you more about Veo’s cameras” or “Veo sent me a free [XYZ model] camera so I could try it out.”
- Do: Be honest. Make sure your statements (including those you share or retweet) are true and not misleading. Your activities should reflect your personal experience and honest opinion.
- Do not: hold yourself out as just an ordinary fan or consumer with no connection to Veo or its brands, but you CAN say you are also a Veo fan or consumer.
- Do not: make any unapproved claims about Veo’s products. You may only make claims about Veo’s products that have been provided by Veo to you.
WHERE AND HOW DO I SAY IT?
- Do: Make it prominent
- Do: Put the disclosure directly in the post, message, tweet, photo, graphic, or video itself and make it stand out.
- Do: Use bold, italic, or different color font (or some combination of those) if that would help.
- Don’t: bury the disclosures at the end of a post or amongst a bunch of other hashtags. Your disclosure obligations are not satisfied by merely telling people you have a connection to Veo on a separate page or section on the same page that people click through from your initial post. If you create a post recommending Veo, your disclosure must be in the post in close proximity to the recommendation.
- Don’t: use multiple posts to make disclosures separately from the content.
- Don’t: put the disclosure after a “more” or similar button on a social platform (e.g., Instagram).
- Don’t: use inconspicuous or vague hashtags or other social jargon/links (do not use #SPON, #Thanks, #Partner, etc.).
- Don’t: use fine print and/or faint print.
- For videos or an ongoing conversation (like a live blog or live tweeting session), you can make the disclosure in a banner or caption on the screen, a title or end card, or both. For a short video/session (e.g., 3 minutes or less), include the disclosure at the beginning of the video. For a lengthy video/session, leave the disclosure on the screen (if possible) or make periodic disclosures over the course of the video/session.
- For photos, images, or graphics, include a disclosure even if there is no accompanying text (e.g., if you post a picture of a Veo product). If possible, include a disclosure on the image. If that is not possible, put the disclosure in a prominent place alongside it (e.g., in the post or tweet).
- Make sure the disclosure can travel if your post, tweet, photo, or video is re-posted, re-tweeted or shared. For example, put the disclosure first.
- If you received something from Veo that you will give away to others, you still must disclose according to the above guidelines. Also, if you offer people a chance to win the item, use any hashtag that Veo has provided or, if none has been provided, use #Sweepstakes (not #sweeps or other abbreviations). If participants will be posting or tweeting to earn an entry, encourage them to identify each post or tweet as an entry (e.g., “Make your post in the comment section below and don't forget to include #Sweepstakes in every tweet.”). Consult with your Veo contact about other required disclosures for your giveaway.
If Veo notifies you that it believes a post is in violation, you must remove it immediately. You must also comply with the FTC's Guides Concerning the Use of Endorsements and Testimonials in Advertising which can be found here: (https://www.ftc.gov/sites/default/files/attachments/press-releases/ftc-publishes-final-guides-governing-endorsements-testimonials/091005revisedendorsementguides.pdf) and related The FTC’s Endorsement Guides: What People Are Asking (https://www.ftc.gov/tips-advice/business-center/guidance/ftcs-endorsement-guides-what-people-are-asking) (“Endorsement Guides”). This document provides some highlights and examples of how to comply with the Endorsement Guides. If you have additional questions, please review the Endorsement Guides.
1. Binding Agreement. By using the Site or participating in the Program, you are bound by these Terms and Conditions (“Terms”) and indicate your agreement to them. All of the Company's decisions are final and binding.
2. Privacy. The personal information collected, processed and used as part of the Program will be used in accordance with Company’s Privacy Statement, which is available at veo.co/privacy.
3. How the Program Works. You must be at least 18 years old to participate in the Program. Upon your enrollment in the Program you will receive your referral link for you to share with clients, friends and family ("Friends"). Purchases using your referral link are tracked and allow your referred Friends to receive a discount on a Veo camera. By using your referral link to purchase a Veo camera, your friend will receive the discount applicable to the currency used at the time of purchase: $50/€50/£50/A$50/350DKK per camera. The referral discount is valid on a Veo camera when purchased together with a 1 year or 2 year Team, Club or Enterprise subscription. It is not valid on any camera accessories or subscription services, and cannot be combined with any other discounts or offers. Purchases that are not made through your referral link are not considered valid referrals. If a Friend purchases using any other link or method, the registration will not count as a valid referral and the Referrer will not earn any credit or incentive from that purchase. If a Friend returns or cancels purchase, that purchase will no longer count as a valid referral.
4. Restrictions. Referrers cannot refer themselves or create multiple, fictitious or fake accounts with the Company or participate in the Program as "Friends". No user may use the Program to violate any law, infringe or violate the rights of any third party, or otherwise act in a manner that is deemed harassing, harmful, illegal, hateful, obscene or outside the spirit and intent of the Program. In addition, you may not (i) tamper with the Program, (ii) act in an unfair or disruptive manner, or (iii) use any system, bot or other device or artifice to participate or receive any benefit in the Program. CAUTION: ANY ATTEMPT TO DELIBERATELY DAMAGE OR UNDERMINE THE LEGITIMATE OPERATION OF THE PROGRAM MAY BE IN VIOLATION OF CRIMINAL AND CIVIL LAWS. SHOULD SUCH AN ATTEMPT BE MADE, THE COMPANY RESERVES THE RIGHT TO SEEK REMEDIES AND DAMAGES (INCLUDING ATTORNEY FEES) TO THE FULLEST EXTENT OF THE LAW, INCLUDING CRIMINAL PROSECUTION.
Employees of the Company or any of its or their subsidiaries, affiliates or promotional agencies and members of their immediate families and households are not able to participate. You may not participate in the Program where doing so would be prohibited by any applicable law or regulations and you are not eligible to participate if you reside in a country or jurisdiction that is the target of U.S., EU, UK or United Nations comprehensive trade sanctions (e.g., Crimea, Donetsk and Luhansk regions of Ukraine, Cuba, North Korea, Iran and Syria, as such list may be amended).
5. Rewards. By making a valid referral, you will receive a reward valued at $50. Rewards will be provided in the form of a prepaid Visa gift card 7 days after the Company has received the payment from your Friend. To receive your rewards you must fill out a tax form, which will be provided to you by the Company upon enrollment in the program. Restrictions may apply and rewards are subject to the card issuer’s terms and conditions. Rewards are subject to verification. The Company may delay a reward for the purposes of investigation and verification. The Company may also refuse to verify and process any transaction Company deems, in its sole discretion, to be fraudulent, suspicious, in violation of these Terms, or it believes will impose potential liability on Company, its subsidiaries, affiliates or any of their respective officers, directors, employees, representatives and agents. Company reserves the right to substitute a reward of equal or greater value at any time in its sole discretion. If you are removed from the Program for any reason, your rewards will be forfeited.
Unless otherwise stated, rewards have no monetary value and may not be redeemed for cash. They are not transferable and may not be auctioned, traded, bartered or sold.
6. You Must Disclose Your Relationship With Company. Every time you post or send your referral link, you must tell people that you earn a reward if they use your referral link to make a purchase. You must at all times comply with the Veo Social Media Disclosure Guidelines attached to these Terms. Telling people that you earn a reward is a legal requirement. Failure to comply may result in losing your reward and your removal from the Program and may be a violation of laws enforced by the Federal Trade Commission. You can use the language provided in the Veo Social Media Disclosure Guidelines or can simply say: "I get an incentive if you make a purchase using my link.”
7. No Side Promotion. Stick With The Referrals. You must not conduct your own promotion in connection with the Program or referrals. Any communications you make available about the Program must be limited to referring people to the Program. You agree that you will not participate in this Program in a threatening, abusive, illegal or unsportsmanlike manner.
8. Liability. YOU UNDERSTAND AND AGREE THAT THE RELEASED PARTIES (DEFINED BELOW) SHALL NOT BE LIABLE TO YOU FOR ANY DIRECT, INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR EXEMPLARY DAMAGES, INCLUDING, BUT NOT LIMITED TO, DAMAGES FOR LOSS OF PROFITS, GOODWILL, USE, DATA OR OTHER INTANGIBLE LOSSES (EVEN IF THE COMPANY WAS ADVISED OF THE POSSIBILITY OF SUCH DAMAGES). By participating in the Program, you agree to defend, indemnify, release and hold harmless the Company, Extole, Inc., as the provider of the referral service, and their respective parent companies, affiliates and subsidiaries, together with their respective employees, directors, officers, licensees, licensors, shareholders, attorneys and agents including, without limitation, their respective advertising and promotion entities and any person or entity associated with the production, operation or administration of the Program (collectively, the "Released Parties"), from any and all claims, actions, demands, damages, losses, liabilities, costs or expenses caused by, arising out of, in connection with, or related to the Program (including, without limitation, any property loss, damage, personal injury or death caused to any person(s)) and/or the awarding, receipt and/or use or misuse of any benefit in the Program. To be clear, the Released Parties shall not be liable for any technical errors or malfunctions, data theft or corruption, any printing or typographical error, or any damage to any computer system resulting from participating in, or accessing or downloading information in connection with the Program. The Released Parties shall not be liable to any users for failure to supply any advertised benefit, by reason of any acts of God, any action or request by any governmental or quasi-governmental entity (whether or not valid), or any other activity or action that is beyond any of the Released Parties’ control. TO THE FULLEST EXTENT POSSIBLE BY LAW, THE RELEASED PARTIES’ MAXIMUM LIABILITY ARISING OUT OF OR IN CONNECTION WITH THE PROGRAM, REGARDLESS OF THE CAUSE OF ACTION (WHETHER IN CONTRACT, TORT, BREACH OF WARRANTY, OR OTHERWISE), WILL NOT EXCEED $100/€100/£100.
9. Disclaimer of Warranties. YOU EXPRESSLY UNDERSTAND AND AGREE THAT: (A) THE PROGRAM IS PROVIDED ON AN "AS IS" AND "AS AVAILABLE" BASIS AND THE COMPANY EXPRESSLY DISCLAIMS ALL WARRANTIES, CONDITIONS AND TERMS OF ANY KIND, WHETHER EXPRESS OR IMPLIED BY STATUTE, COMMON LAW OR CUSTOM, INCLUDING, BUT NOT LIMITED TO, WARRANTIES AS TO PRODUCTS OR SERVICES OFFERED THROUGH THE USE OF THE PROGRAM, IMPLIED WARRANTIES OF MERCHANTABILITY, SATISFACTORY QUALITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT; (B) THE RELEASED PARTIES MAKE AND GIVE NO WARRANTY THAT (i) THE PROGRAM WILL MEET YOUR REQUIREMENTS, (ii) THE PROGRAM WILL BE UNINTERRUPTED, TIMELY, SECURE, OR ERROR-FREE, AND (iii) THE QUALITY OF ANY PRODUCTS, SERVICES, INFORMATION, OR OTHER MATERIAL OBTAINED BY YOU THROUGH THE PROGRAM WILL MEET YOUR EXPECTATIONS, AND (C) ANY MATERIAL DOWNLOADED OR OTHERWISE OBTAINED THROUGH THE USE OF THE PROGRAM IS ACCESSED AT YOUR OWN DISCRETION AND RISK, AND YOU WILL BE SOLELY RESPONSIBLE FOR ANY DAMAGE TO YOUR COMPUTER SYSTEM OR MOBILE DEVICE OR LOSS OF DATA THAT RESULTS FROM THE DOWNLOAD OR USE OF ANY SUCH MATERIAL.
10. Bulk Distribution ("Spam"). Each Referrer is the actual sender of the emails sent in connection with the Program and must comply with applicable law. Referrals must be created and distributed in a personal manner that is appropriate and customary for communications with friends, colleagues and family members. By submitting any email address as part of the Program, the Referrer represents that he/she has the appropriate permission and consent. Bulk email distribution, distribution to strangers, or any other use of the services described herein in a manner that is not promoted is expressly prohibited and may be grounds for immediate termination and further legal action. The Company has no obligation to monitor the Program or any communications; however, the Company may choose to do so and block any email messages, remove any such content, or prohibit any use of the Program. Referrers who do not comply with the law, including anti-spam laws, are obligated to indemnify the Program Entities against any liabilities, costs and expenses it incurs as a result of such spam.
11. Sign-In Credentials. You are responsible for maintaining the confidentiality of any sign-in credentials and are fully responsible for all activities that occur through the use of them. You agree to notify the Company immediately if you suspect unauthorized access to your account. You agree that the Company will not be liable for any loss or damage arising from unauthorized use of your credentials.
12. Right to Cancel, Modify or Terminate. We reserve the right to cancel, modify or terminate the Program at any time for any reason. We reserve the right to disqualify any individual at any time from participation in the Program if he/she does not comply with any of these Terms or if we believe a user has engaged in fraud or the violation of law or regulation.
13. Reward redemption. Referrers are responsible for all tax liability, if any, arising from participation in the Program including the redemption of earned rewards. You will be responsible for the reporting of any income tax benefits, if applicable, and the payment of any taxes arising as a result.
Exhibit A
Veo Endorsement Disclosure Guidelines
We hope you are loving your Veo camera! These guidelines apply if you have been engaged by Veo to promote its products, including as a brand ambassador, or if you received your Veo product for free or at a discount and you choose to promote Veo’s products in social media or in other public facing comments, including on your own website or blog. In either case, you must disclose your relationship with Veo, or that you received product for free or at a discount. These guidelines explain your disclosure obligations, including how to make appropriate disclosures, and they must be followed at all times.
WHEN MUST I DISCLOSE?
If you receive payment, incentives, discounts or free items from Veo or a third party on behalf of Veo and you post or share content that promotes Veo or a Veo product or service. This includes on your own website or blog and if you promote Veo offline.
WHAT SHOULD I SAY TO MAKE THE DISCLOSURE?
- Do: Use plain language and tell people as clearly as possible that you received a payment or other incentive from Veo along with the nature of your relationship with Veo (e.g., whether you were paid, whether you received something for free, etc.).
- Do: If an explanatory sentence doesn't work based on where you are posting (e.g., Twitter), you may use a hashtag that is appropriate for your situation, such as #ad, #sponsored, or #freeproduct at the beginning of the post instead.
- Do: Feel free to use your own voice, e.g. “We’ve partnered with Veo to tell you more about Veo’s cameras” or “Veo sent me a free [XYZ model] camera so I could try it out.”
- Do: Be honest. Make sure your statements (including those you share or retweet) are true and not misleading. Your activities should reflect your personal experience and honest opinion.
- Do not: hold yourself out as just an ordinary fan or consumer with no connection to Veo or its brands, but you CAN say you are also a Veo fan or consumer.
- Do not: make any unapproved claims about Veo’s products. You may only make claims about Veo’s products that have been provided by Veo to you.
WHERE AND HOW DO I SAY IT?
- Do: Make it prominent
- Do: Put the disclosure directly in the post, message, tweet, photo, graphic, or video itself and make it stand out.
- Do: Use bold, italic, or different color font (or some combination of those) if that would help.
- Don’t: bury the disclosures at the end of a post or amongst a bunch of other hashtags. Your disclosure obligations are not satisfied by merely telling people you have a connection to Veo on a separate page or section on the same page that people click through from your initial post. If you create a post recommending Veo, your disclosure must be in the post in close proximity to the recommendation.
- Don’t: use multiple posts to make disclosures separately from the content.
- Don’t: put the disclosure after a “more” or similar button on a social platform (e.g., Instagram).
- Don’t: use inconspicuous or vague hashtags or other social jargon/links (do not use #SPON, #Thanks, #Partner, etc.).
- Don’t: use fine print and/or faint print.
- For videos or an ongoing conversation (like a live blog or live tweeting session), you can make the disclosure in a banner or caption on the screen, a title or end card, or both. For a short video/session (e.g., 3 minutes or less), include the disclosure at the beginning of the video. For a lengthy video/session, leave the disclosure on the screen (if possible) or make periodic disclosures over the course of the video/session.
- For photos, images, or graphics, include a disclosure even if there is no accompanying text (e.g., if you post a picture of a Veo product). If possible, include a disclosure on the image. If that is not possible, put the disclosure in a prominent place alongside it (e.g., in the post or tweet).
- Make sure the disclosure can travel if your post, tweet, photo, or video is re-posted, re-tweeted or shared. For example, put the disclosure first.
- If you received something from Veo that you will give away to others, you still must disclose according to the above guidelines. Also, if you offer people a chance to win the item, use any hashtag that Veo has provided or, if none has been provided, use #Sweepstakes (not #sweeps or other abbreviations). If participants will be posting or tweeting to earn an entry, encourage them to identify each post or tweet as an entry (e.g., “Make your post in the comment section below and don't forget to include #Sweepstakes in every tweet.”). Consult with your Veo contact about other required disclosures for your giveaway.
If Veo notifies you that it believes a post is in violation, you must remove it immediately. You must also comply with the FTC's Guides Concerning the Use of Endorsements and Testimonials in Advertising which can be found here: (https://www.ftc.gov/sites/default/files/attachments/press-releases/ftc-publishes-final-guides-governing-endorsements-testimonials/091005revisedendorsementguides.pdf) and related The FTC’s Endorsement Guides: What People Are Asking (https://www.ftc.gov/tips-advice/business-center/guidance/ftcs-endorsement-guides-what-people-are-asking) (“Endorsement Guides”). This document provides some highlights and examples of how to comply with the Endorsement Guides. If you have additional questions, please review the Endorsement Guides.